Born and raised in the Bay Area, I began my career in 2007 and have accomplished a wide spectrum of achievements including branding, experiential design, marketing, advertising, product development, team management and most notably executive communications.

Currently, I am partnering with Golden State Warriors’ Marketing, Communications and Management teams scaling design systems and high impact NBA initiatives, including 2025 NBA All-Star bid and WBNA expansion.

I spent close to 9 years at Facebook / Meta leading creative teams across global and company-wide initiatives. In recent years, I was selected to build a high-caliber creative services department supporting multiple C-Suite executives and leading design projects focused on vision, strategy and roadmap definition. Together with my team, we were empowered to push boundaries and produce innovative creative formats for all executive and company-wide communications within Product and Business groups.

I also led a global creative vertical overseeing go-to-market growth strategies for influential audiences across Creators, Media Organizations and Developers, as well as building and maintaining relationships between brand, users and communities during the Facebook to Meta rebrand. In addition, I have contributed to the majority of Meta’s large-scale events from F8 to Connect.

Prior to tech, my focus was in the hospitality and advertising industry where I spent a couple years in Asia Pacific expanding into international markets and agency operations.

Over the years, I have been fortunate to work with some of the best leaders and brands in almost every vertical. Here are a few notable moments on the initiatives I have contributed to.